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Truly Beauty Review: Is This Skincare Brand Worth the Hype?
The skincare world loves a viral brand. One week it’s a snail-mucin serum from Korea, the next it’s a pastel-colored body scrub that looks like dessert. Somewhere in that colorful, TikTok-fueled universe sits Truly Beauty, a brand known for bright packaging, playful product names, and bold claims about glowing skin.
If you’ve ever scrolled through Instagram or TikTok, you’ve probably seen products like Unicorn Fruit Body Butter or Birthday Sex Body Oil pop up in someone’s routine. The question is obvious: is Truly Beauty actually effective skincare—or just aesthetic hype?
This deep dive will unpack everything you need to know about the brand: ingredients, product quality, pricing, real customer feedback, and whether it’s actually worth your money.
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What Is Truly Beauty?
The Brand’s Origins and Mission
Truly Beauty is a clean skincare and body care brand based in Los Angeles that focuses on vegan, cruelty-free formulations. The company emphasizes the idea that skincare should be both effective and enjoyable—something that feels luxurious while still delivering visible results.
Unlike traditional clinical skincare brands, Truly takes a playful approach. Its product lineup includes pastel-colored creams, dessert-inspired scents, and creative names that are designed to stand out in a crowded beauty market. The brand’s mission revolves around combining plant-based ingredients with high-performance skincare actives to create products that address common skin concerns such as dryness, uneven tone, and ingrown hairs.
The company claims its formulas blend natural oils, botanical extracts, and scientifically proven skincare ingredients. This hybrid approach is intended to appeal to consumers who want the best of both worlds: the safety and sustainability of clean beauty alongside the effectiveness of modern skincare science.
Why Truly Beauty Went Viral
If you’re wondering why everyone suddenly started talking about Truly Beauty, the answer is simple: social media marketing.
Platforms like TikTok and Instagram played a massive role in the brand’s rise. Influencers showcased aesthetically pleasing routines using colorful scrubs, whipped body butters, and glowing serums. The packaging itself became a selling point—it looks almost like dessert.
But there’s another reason behind the brand’s popularity. Today’s consumers increasingly care about ethical beauty. Vegan and cruelty-free products have become a huge selling point, especially among Gen Z shoppers who want brands that align with their values.
Truly Beauty also sells through major retailers like Ulta and Sephora in certain regions, which adds credibility and helps the brand reach a wider audience.
In short, Truly Beauty didn’t just sell skincare. It sold a lifestyle—fun, ethical, and visually irresistible.
Truly Beauty Product Categories
Skincare Products
Truly Beauty offers a wide selection of skincare products designed to tackle everyday concerns like acne, dryness, and dull skin. The brand’s skincare range includes cleansers, serums, masks, and moisturizers.
These products often contain popular skincare ingredients such as niacinamide, salicylic acid, and plant oils, which are known for their ability to improve skin texture and clarity. Some formulas also incorporate trendy ingredients like CBD or peptides, which are frequently used in modern skincare routines to promote hydration and firmness.
One thing that stands out about Truly’s skincare products is their focus on multi-purpose formulas. Instead of creating single-benefit items, the brand typically combines several active ingredients into one product to address multiple skin concerns at once.
This approach can be convenient for users who want a simpler routine. However, it also means that some products may not deliver the same targeted effectiveness as highly specialized clinical skincare brands.
Body Care and Hair Care
While many people assume Truly Beauty is mainly a facial skincare brand, it actually focuses heavily on body care products.
Body serums, exfoliating scrubs, and after-shave treatments are among the brand’s best-selling items. Products like the Smooth Legend After Shave Serum are designed to reduce razor bumps, soothe irritation, and hydrate freshly shaved skin.
The brand also sells hair care products such as scalp treatments and hydrating oils. These formulas are intended to improve hair health while maintaining the brand’s clean beauty philosophy.
Truly’s catalog includes more than 100 products across skincare, haircare, and body care categories, showing how the brand has expanded beyond simple skincare into a full beauty lifestyle brand.
Key Ingredients Used in Truly Beauty Products
Natural and Vegan Ingredients
One of Truly Beauty’s biggest selling points is its commitment to vegan and cruelty-free formulations. According to the brand, none of its products contain animal-derived ingredients or involve animal testing.
Instead, the company uses plant-based ingredients such as:
- Shea butter
- Coconut oil
- Aloe vera
- Jojoba oil
- Botanical extracts
These ingredients are well known for their moisturizing and soothing properties. For example, shea butter is widely used to restore the skin barrier and lock in hydration, while aloe vera is famous for calming irritated skin.
Using plant-based ingredients helps Truly appeal to environmentally conscious consumers who prefer sustainable beauty products.
Active Skincare Ingredients
Alongside natural oils and butters, Truly Beauty products often include high-performance skincare actives. These ingredients are designed to deliver noticeable results rather than just surface-level hydration.
Some of the commonly used actives include:
- Niacinamide: Enhances skin texture and lessens redness
- Salicylic acid: Targets acne and unclogs pores
- Peptides: Support skin firmness and elasticity
- Vitamin C: Brightens the complexion
The combination of natural ingredients with scientific actives is what the brand calls its “clean but effective” formula philosophy.
Most Popular Truly Beauty Products
Unicorn Fruit Body Butter
Perhaps the most recognizable Truly product is the Unicorn Fruit Body Butter. Its colorful, whipped texture looks like a rainbow dessert, which makes it incredibly photogenic on social media.
But beyond the aesthetic appeal, the formula is designed to deeply hydrate the skin using ingredients like shea butter and fruit extracts. Users often say it leaves the skin soft and glowing.
The real magic of this product lies in its sensory experience. The texture, scent, and appearance all combine to make skincare feel more like self-care.
Smooth Legend After Shave Serum
Another fan favorite is the Smooth Legend After Shave Serum, which targets razor bumps and ingrown hairs.
This product is particularly popular among people who shave frequently because it helps calm irritation while preventing bumps. It uses soothing ingredients and exfoliating agents to keep the skin smooth.
After-shave care is often overlooked in skincare routines, so a targeted solution like this can be genuinely helpful for maintaining healthy skin.
Ingrown Hair Oil
The Ingrown Hair Oil is another product that frequently receives praise from customers. Many users report that it helps reduce the appearance of bumps and prevents new ingrown hairs from forming.
Some reviews describe it as a “game-changer” for people who struggle with razor irritation.
That said, like any skincare product, results can vary depending on individual skin types.
Truly Beauty Pricing and Value
Average Product Cost
Truly Beauty sits firmly in the mid-range skincare category. On average, products cost around $50–$60 each, with some serums and bundles costing more.
Here’s a quick overview of typical pricing:
Product Type | Average Price |
Body Butter | $30 – $40 |
Serums | $40 – $60 |
Body Oils | $35 – $50 |
Bundles | $80 – $150 |
These prices place Truly above drugstore brands but below luxury skincare lines like La Mer or Drunk Elephant.
Are Truly Products Overpriced?
This is where opinions start to split.
Some consumers believe the products justify their cost because of the vegan ingredients, high-quality formulas, and unique experience.
Others argue that the brand’s pricing is inflated due to marketing and aesthetic packaging rather than purely ingredient quality.
The truth probably lies somewhere in the middle. Truly Beauty offers solid formulations, but you can sometimes find similar ingredients at lower prices in other skincare brands.
Pros and Cons of Truly Beauty
Advantages
There are several reasons why the brand has built such a loyal following.
Pros:
- Vegan and cruelty-free formulas
- Fun and visually appealing packaging
- Wide variety of body care products
- Good combination of natural and active ingredients
- Positive ratings on many retail platforms
For example, many products sold through retailers receive ratings close to 4.5 out of 5 stars from thousands of reviews, showing strong overall customer satisfaction.
Drawbacks
Of course, no brand is perfect.
Cons:
- Higher price compared to drugstore brands
- Some products prioritize aesthetics over performance
- Fragrances may irritate sensitive skin
- Results can vary significantly between users
These drawbacks don’t necessarily mean the brand is bad—it just means expectations should be realistic.
Real Customer Reviews and Ratings
Positive Feedback
Many customers appreciate Truly Beauty for its luxurious textures and effective body care solutions.
Users frequently mention improvements in skin softness, reduced ingrown hairs, and smoother skin after shaving. Some even claim certain products significantly improved skin tone and texture.
The brand’s ethical values—such as vegan formulations—also earn praise from environmentally conscious shoppers.
On the flip side, some consumers believe the products are overhyped due to social media marketing.
Critics say the formulas sometimes feel similar to cheaper alternatives available at drugstores. Others mention that strong fragrances can be irritating for sensitive skin.
Another common complaint is the relatively small product size compared to the price.
Who Should Use Truly Beauty?
Truly Beauty works best for people who enjoy skincare as a self-care ritual rather than just a clinical routine.
You might love the brand if you:
- Enjoy aesthetic packaging and fun product textures
- Prefer vegan and cruelty-free skincare
- Want body care products that feel luxurious
- Don’t mind paying a little extra for the experience
However, if you’re focused purely on high-strength active ingredients for serious skin conditions, you may find more targeted solutions elsewhere.
Truly Beauty vs Other Skincare Brands
Here’s how Truly compares to some well-known skincare brands.
Feature | Truly Beauty | The Ordinary | CeraVe |
Price Range | Mid-range | Budget | Budget |
Vegan Options | Yes | Mostly | Some |
Packaging | Colorful and aesthetic | Minimal | Clinical |
Active Ingredients | Moderate | High | Moderate |
Social Media Presence | Very strong | Moderate | Moderate |
The comparison shows that Truly focuses more on experience and lifestyle branding, while brands like The Ordinary emphasize pure ingredient science.
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Final Verdict: Is Truly Beauty Worth the Hype?
So, is Truly Beauty worth the hype?
The honest answer: it depends on what you’re looking for in skincare.
If you want powerful clinical skincare for acne or aging, there are brands that offer stronger actives at lower prices.
But if you enjoy skincare that feels luxurious, smells amazing, and looks beautiful on your bathroom shelf, Truly Beauty can absolutely deliver that experience.
The brand’s vegan formulas, fun product designs, and effective body care treatments make it a solid choice for many people.
Conclusion
Truly Beauty sits at an interesting crossroads between skincare and lifestyle branding. It’s not just about improving your skin—it’s about enjoying the process of taking care of yourself.
The brand’s combination of vegan ingredients, playful packaging, and social media appeal has made it one of the most recognizable skincare brands online.
Is it perfect? No. Some products are definitely more about the aesthetic experience than groundbreaking skincare science.
But for many users, the combination of results, ethics, and fun makes Truly Beauty a brand worth trying.
Frequently Asked Questions
Yes. Truly Beauty promotes vegan and cruelty-free formulas made with plant-based ingredients and skincare actives.
Many products are gentle, but some contain fragrance, which may irritate very sensitive skin.
You can purchase them from the official website as well as retailers like Ulta and some international beauty stores.
Yes. The brand states that all products are vegan and cruelty-free.
Popular choices include the Unicorn Fruit Body Butter, Smooth Legend After Shave Serum, and Ingrown Hair Oil.
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